Difficulty in opportunity | Opportunity in difficulty
There’s an old adage that the skeptic sees difficulty in every opportunity, while the entrepreneurs sees opportunity in every difficulty. Think about it. Imagine it’s 1998. Search sucks. Yahoo’s your best bet. Banner ads and the blink tag run rampant across the Internet. Pets.com has just closed its Series A. Portals are all the rage. What’s a smart entrepreneur to do?
Launch a site based on search, keywords, and no banner ads.
OK, sure, zag when they zig
The thing is, you might go for it. Get off your lazy bum and stop scribbling on beer mats and start up your company. Optimism is what you need. Frameworks. Business models. Adaptability. Entrepreneurial mindset. Zagging vs. zigging. Optimism.
Optimism is great, critical, important. But it’s not just what you need.
This is your ability to look at yourself, your business, your product, with the outside perspective of the skeptic, and see it clearly. Then to turn to the market and proceed with healthy optimism. It’s the difference between blind faith and reasonable optimism. Cultivate it. Then proceed forward as though you’ve already succeeded.